Toyota
Wilderness Therapy
KFC’s lonely Colonel’s Club
The average customer indulged in KFC twice a year, but its stamp-collecting loyalty program (yawn) only rewarded customers after three, five, and 11 visits. We needed to reward MORE customers to drive in-app purchasing by everyone, not just the few. And do it in ‘KFC style’.
Welcome to the KFC Rewards Arcade
Combining behavioral science, gamification, and data and analytics, RAPP tore up the loyalty rulebook to build the KFC Rewards Arcade: an epic immersive in-app experience that gives EVERY customer the chance to win a reward INSTANTLY after every purchase.
It’s powered by an innovative ‘chicken algorithm’, which keeps business costs down and customers coming back. While a multi-channel loyalty experience nudges customers along their journey to more finger-lickin' chicken.
The results were epic
1.3 million rewards were redeemed in the first four months alone, and there was a tasty increase in customer frequency. Yet it all costs less than the Colonel’s Club. Good for business. Good for customers. And finger-lickin’ good for long-term brand appeal. What a win.
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