AI is reshaping agency talent—and how shops are retraining to keep up

James Heimers

Executive VP of Marketing Sciences

November 12, 2025

Key Takeaways

It's been warned that AI may not take your job, but someone who knows how to use the tool will
Many shops feel it is incumbent on them to retrain their staff, and they're designing courses both internally and with external partners
Agencies including Canvas, Rapp, Havas Media, Known and Via explain how they've developed programs to retrain their employees on AI

“Our training cuts across disciplines,” said James Heimers, executive VP of marketing sciences at Omnicom Group’s Rapp Worldwide. “Creative, data, strategy and tech teams learn from one another, while still driving their own initiatives. It’s always about real use cases, grounded in existing processes and pain points. That way, we’re improving how people work—not just what they know.”