IN THE PRESS
February 18, 2025
In spite of the fraught political climate, marketers are going forward with Black History Month efforts, partnering with Black-owned brands, creators and influencers to craft deeper connections and tell more relevant stories.
At a time when the Federal government is rolling back Diversity, Equity and Inclusion (DEI) directives and many corporations are scaling back their own efforts in response to the recent executive orders, this year’s observance could be an opportunity for separating performative marketing apart from efforts that truly connect with consumers, said insiders.
“I think it’s a re-imagining. I think it’s still highlighting voices from the community, in an integral way, as opposed to: ‘Hey, look at us, we are doing this in honor of Black History Month,’” said Nicole Simpson, North American director of Diversity, Equity & Inclusion at agency RAPP. “Are we seeing a backing off of that, but still brands showing up in the space? I think the answer is yes. I think we’re still seeing the collaboration. We’re still seeing the investment. But I do think things look different.”
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