RAPP's Caroline Parkes weighs in on the decline of luxury fashion & beauty 

October 13, 2020

"The luxury, fashion and beauty and wellbeing could be among the categories hardest hit this year since shoppers say they have turned off from them in lockdown, new are set to be hard hit as shoppers say they have turned off from these during the pandemic, new research suggests.

Almost a third (30%) of 1,000 UK shoppers questioned about their future buying habits said they would spend less on luxury in the future, closely followed by fashion (29%) and beauty and wellbeing (23%), according to the study from RAPP and Code, part of the Omnicom Precision Marketing Group."

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