IN THE PRESS
May 08, 2023
In the nearly three years since George Floyd’s murder shocked a nation and galvanized a movement toward better representation across all industries — but very much with marketing and media at the center of it all — how far we’ve come is subject to serious debate.
While some point to statistics that show an increase in employment of people of color, different sexual orientation or physical/intellectual disabilities, others argue that the industry has lost the plot line when it doesn’t empower the people in positions of authority to effect meaningful change.
On the one hand, the agency community — led by the major holding companies — tout elevated numbers of BIPOC and LGBTQ+ staffers. They also proudly discuss the millions of dollars they’ve earmarked for spending in media that celebrate and reach these cohorts.
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