HOW MUCH IS TOO MUCH? TAKING NOTES FROM THE U.S. ELECTION

January 05, 2021

"Even before I decided to donate to a candidate ahead of a historic election, I found myself receiving emails from both sides that I had never signed up for. The solicitation was intense. Once I did donate, the side I gave to became even more aggressive.

My single sign-up to one email sender quickly got shared across an entire ecosystem of fundraising for that side. On the days leading up to the election, I received multiple emails every day, all of them asking for more money. I don’t recall much more than a passing acknowledgment of the donation I had already made. There was just an attitude of “give us more.”

Finish the article on MediaPost.