How agencies are having hard conversations with clients about their DEI goals

June 17, 2022

Some agencies are stepping up to support clients’ DEI advancements. As marketing stewards, agencies can make a profound impact on brands, products and messaging—not to mention the media ecosystem at large. DE&I-focused conversations can be hard for agencies to initiate with clients, given the business dynamic, but those stepping up have a blueprint for how to do it.

“We realize that agencies can absolutely play a bigger role when it comes to pushing and influencing the agenda around DE&I,” said Kyla Jones, director of the U.S. diversity strategy practice at RAPP, a global creative agency that’s part of the Omnicom Precision Marketing Group network.

Learn more with AdWeek.