How should adland support people going through the menopause?

February 09, 2023

More than half (52.7%) of the UK workforce is comprised of women – and all women (sex assigned) will experience menopause. As an employer, it’s essential to provide support during this key stage in life. Providing support and understanding doesn’t discriminate against other groups; it instead encourages more open discussions from these groups about health issues in the workplace.

Women are more likely to go through menopause during a mature stage of their careers – stages where they’re more likely to bring experience, talent and loyalty to a company. Setting up more menopause awareness campaigns and focus groups would be a great start for our industry, helping us tackle yet another urgent subject of inclusion.

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