October 27, 2022
Inclusion is a buzzword in nearly every industry these days, but the popularity of the term hasn’t necessarily ushered in a blessed new era of it. Inclusion often remains an afterthought—a checking-the-box exercise rather than an intentional practice within campaign development, especially when it comes to the disability community.
To be successful and really take root, inclusion must go beyond the awareness of representation and incorporate intersectional customer experiences supported by equitable customer service platforms. When advertisers want to approach their inclusion efforts in an authentic way that promotes understanding and helps strengthen knowledge around disabilities and access needs, there are a few things to consider.
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