Premium travelers are not cancelling, but they are shopping around, said Savannah McGushion, Director Experience Strategy, at RAPP, which works on a major credit card company’s Travel & Leisure services line. She noted that card brands are reinforcing value-driven messaging focusing on enhancements such as late checkout and room upgrades, rather than purely aspirational themes.
“Instead of changing destinations for economic reasons, (premium travelers) often take a hybrid luxury approach by adjusting their hotel selection, mixing premium and standard accommodations, or choosing different airfare classes within a single trip,” she said. “However, political factors are prompting more international cancellations, and we anticipate this trend will continue.”
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