RAPP'S JARED ROCKER CONTRIBUTES TO I-COM'S WHITEPAPER ON STORYTELLING

July 06, 2020

"The two skills that everyone in the modern knowledge economy needs to thrive are the ability to make sense of meaningful patterns in data and then to use these data-driven insights to persuade others to take action. Data storytelling is that sometimes apparent contradiction-in-terms juxtaposition that underpins success in the modern media age, enabling brands to move from “So what?” (what do the data mean) to “Now what?” (what should we do as a result). 

This inaugural whitepaper evolved from numerous discussions within the I-COM Data Storytelling Council."

Read the full article with I-COM.

Check out the whitepaper.