September 04, 2019

"Developing a compelling, effective marketing campaign is rarely quick and easy, made even less so by the maze of channels now available to reach a target audience. And when launching a large-scale initiative with lots of parts and pieces, many of these channels can get overlooked — that, or simply seen as fulfilling the requirements of a brief.

Take native channels, for example. You’ve got an image the size of a postage stamp paired with a 25-character headline and minimal copy. Looking at it, you question whether your target will even see it, and the limited constraints can be rather demotivating creatively."