news details type
IN THE PRESS

RAPP'S GLOBAL CEO, MARCO SCOGNAMIGLIO, ON HOW BRANDS CAN BEST REINVEST IN STORYTELLING

May 22, 2019

"The Power of a Perfect Story

Once upon a time, brands — and the marketers who worked on their behalf — told stories. Though it’s true that the industry is better informed than ever thanks to advances in technology and marketing sciences, I can’t help but wonder where compelling storytelling in advertising has gone..."

Read more with MediaPost.

news details separator

Similar stories