Marketers can learn a lot from Mickey Mouse

April 22, 2022

When I tell colleagues that I chose to spend three weeks alone in Disney World I'm often confronted with polite confusion (and extreme judgement). I'm sure there's also a good ol'glug of pity too, but it doesn't faze me. I learned a lot from my time in Disney's theme parks, with lessons that have really helped me in my career. Let me explain.

The Disney group's unifying purpose is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling. And it's the company's theme parks that really bring this to life.

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