RAPP HELPS PALO ALTO NETWORKS LAUNCH ITS FIRST-EVER NATIONAL CAMPAIGN

May 07, 2020

"In March, cybersecurity giant Palo Alto Networks hired Omnicom’s RAPP to help communicate its next chapter in a new campaign. Then the pandemic struck with full force triggering the national lockdown.

But in four weeks with most of the world working remotely, RAPP was able to launch PAN’s first-ever national advertising campaign, “Securing The Remote Workforce” that targets hard-to-reach business executives.

In that time the shop delivered a media plan, a digital strategy and supporting creative, a microsite and three national TV spots that are currently running on major news channels. The work was led of RAPP’s San Francisco office in a joint effort with teams in New York and Dallas."

Read more with Mediapost.