IN THE PRESS
July 31, 2025
How are smart creatives cutting through on social media in 2025?
Our Social Media for Drummies guide is in full swing, breaking down exactly where the social channel is right now, in 2025. To cap it off, we went to the top strategists and creatives in the social media marketing game to ask them how exactly they’re cutting through in 2025, amid declining organic reach, a fluid platform environment and the coming AI wave.
Fabiana Maldonado, senior experience strategist, Rapp: “If you wouldn’t drop it in the group chat at 2am, don’t post it. Science doesn’t need to be dumbed down, it just needs to sound like it belongs on the internet. We’ve made complex content feel scrollable, repeatable and worth sharing. When it feels personal, not clinical, it hits like it was made for one person, not thealgorithm.”
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