RAPP UK creates wine cellar walk campaign for Laithwaite's Wine

May 10, 2021

"Created by RAPP UK, the TV ad features the Laithwaite’s ‘wine cellar walk’ but this time at a classic British garden BBQ. 

It pokes fun at the stuffiness of wine culture and the assumption that to be into wine you need a sprawling chateau with a packed wine cellar. 

The Characters, who are deliberately younger and more relatable to Laithwaite’s post lockdown customers, pretend to disappear down an imaginary staircase, returning with a bottle of wine to a mixed response from their audience."

Continue reading and see the campaign with Media Shotz.