REINVENTING THE IN-STORE CUSTOMER EXPERIENCE

March 01, 2017

David Reed, Director of Digital Retail, RAPP UK discusses the increase closure of stores and what brick-and-mortar retailers can do to bring back the foot traffic.

Reed explains, “For brick-and-mortar stores to survive, they need to find ways to embrace consumers' new desire for greater convenience and low prices. They need to reinvent their value propositions and give shoppers new reasons to shop in person.”

Learn how to bring consumers back with Retail Customer Experience.