The creative process is broken, here’s how to fix it

August 04, 2022

As creatives, we need to change the way we ideate. And contrary to popular belief, the impetus for that change didn’t start with the pandemic.

Long before COVID, creatives knew the time was right to update our processes, incorporate work-life balance into our workflows, and engage our teams differently. The shutdowns of 2020 just accelerated and solidified that knowledge.

If you’ve been in the industry for a while, you’re probably not surprised to hear this. The days of brainstorming at whiteboards or waiting breathlessly for a killer idea went by the wayside long ago. But change isn’t easy, even for innovators and creators. That’s why it’s so important to start making shifts one step at a time, beginning with the way agencies get creative work done.

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