The danger of telling ourselves what we want to hear

August 01, 2025

In marketing, we often find ourselves chasing stories that fit what we want to believe. A campaign worked because it “felt” right. A platform is scaled because the narrative is good, not because the numbers back it up.

That’s where the danger lies. Measurement becomes a supporting act, not the main event. We accept flattering data points, dismiss the rest, and create feedback loops that reinforce belief rather than challenge it.

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