IN THE PRESS
June 26, 2025
Loyalty programs are as prevalent as ever. Indeed, the average consumer is enrolled in nearly 18 different schemes. However, their expectations have evolved dramatically.
In 2025, customers are no longer impressed by generic points and discounts alone; loyalty now hinges on personalized experiences and emotional connections. More than half of consumers say they only shop with brands that align with their personal values, and programs that cannot achieve true personalization risk becoming “second tier”. In this context, brands must rethink loyalty schemes not just as point-collecting gimmicks, but as an extension of the overall brand experience.
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