Why brands should focus on saving at-risk customers

August 18, 2025

Too often, brands chase customer loyalty without returning the favor—ever lost your status by a single point after years of loyalty? While loyalty programs are great at collecting data, it’s rare for brands to use those insights to genuinely recognize their customers.

Most loyalty schemes double down on already happy, high-spending customers and let unhappy or at-risk ones slip away unnoticed. That’s a huge missed opportunity; real growth lies with those flight-risk customers. Don’t overlook them; they could be your biggest win yet.

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