Background With over 30 years of experience, Joe has been instrumental in helping clients navigate complex business challenges by leveraging data and insights to craft effective creative solutions. His diverse background spans multiple industries, including automotive, consumer packaged goods (CPG), and hospitality. Joe has led client engagements for prominent brands such as General Motors, Ford, Chrysler, Toyota, Hilton, and Kimberly-Clark. Joe’s tenure at Omnicom includes leadership positions at Organic and BBDO.

Why I'm at RAPP I am at RAPP to help lead our Detroit efforts and bring data and technology-led CRM solutions to General Motors. With extensive experience in digital marketing, brand building, demand generation, and conversion, I am excited to use my accumulated knowledge to drive innovative CRM solutions and operational change that contribute to marketing transformation.