We are fiercely individual

Kuala Lumpur is a city that represents the perfect intersection of history and modernity. At RAPP Malaysia, we mirror this dynamic by uniting innovative creative strategy with advanced data and marketing science to accelerate business growth. We transform raw consumer data into predictable revenue and measurable business advantages and we deploy advanced marketing analytics to isolate your highest-value customer segments. Our predictive models forecast shifting consumer behaviors to optimize marketing spend for our clients and we systematically test and refine touchpoints to maximize conversion rates. Every communications campaign is engineered to directly lower customer acquisition costs. and our collective is relentlessly focused on a single mission: helping brands connect deeply with individual consumers through personalized experiences. Based in the heart of Southeast Asia's ultimate multicultural melting pot, we bring a unique cultural perspective to modern marketing. Discover the future of high-performance communications with RAPP Malaysia. Let's connect.

Address

15 Floor, Block B, Plaza Zurich, 12, Jalan Gelenggang, Bukit Damansara, 50490 Kuala Lumpur.

Contact

Sharon Misra, Managing Director
RAPP Worldwide South East Asia

15 Floor, Block B, Plaza Zurich, 12, Jalan Gelenggang, Bukit Damansara, 50490 Kuala Lumpur.

MAP

KUALA LUMPUR

Leadership

LEADERSHIP

Dr. Chin Chin (CC) Wong

Marketing Sciences Director

Background: With two decades of experience in market research and analytics, Dr. Chin Chin Wong has built a distinguished career turning customer data into clearer strategies, stronger marketing decisions, and measurable growth across APAC. Her expertise spans customer analytics, segmentation, journey analytics, marketing effectiveness, predictive modeling, and AI-powered marketing. Holding a PhD in Business Statistics and Econometrics, she excels at simplifying complex business questions, translating rigorous analysis into compelling narratives, and guiding stakeholders not just to understand what is happening, but to know what to do next. Having worked across research, consulting, agency, and client environments, she brings a powerful blend of analytical rigor, commercial thinking, creativity, and deep human insight to solve the most complex business challenges.

Why I'm At RAPP: I strongly believe that data unlocks new ways of thinking to overcome business challenges. I'm passionate about uncovering the patterns behind customer behavior and turning them into strategies that improve experiences, strengthen relationships, and drive growth.

RAPP brings together customer intelligence, strategy, creativity, CRM, technology, and measurement—enabling Marketing Sciences to shape the customer experience, not simply report on performance. As Marketing Sciences Director for APAC, I help clients and teams navigate customer, data, measurement, and AI opportunities, turning emerging capabilities into practical solutions, better decisions, and meaningful business outcomes.

LEADERSHIP

Shannen Hugh

Strategy Director, CRM Stream Lead

Background: Shannen brings more than two decades of experience working with some of the world’s most iconic brands across luxury retail, beauty, automotive, and FMCG, helping them build stronger, more meaningful relationships with their customers. Her expertise centers on connecting customer insights with commercial objectives, translating data into strategies that drive engagement, retention, and sustainable business growth. Having worked across multiple industries and cultures, she has maintained a consistent fascination with understanding what motivates customers and how brands can create experiences that truly matter. Shannen is passionate about bringing together marketing, technology, and customer experience to solve complex business challenges, and believes the strongest solutions strike the right balance between data-driven thinking, creativity, collaboration, and commercial pragmatism.

Why I'm At RAPP: RAPP's strength lies in bringing together customer intelligence, data, creativity, and technology to solve meaningful business challenges and create more connected customer experiences. What drew me to RAPP wasn't just its capabilities, but also its culture - one that values curiosity, continuous learning, and collaboration, creating an environment where diverse perspectives are encouraged and great ideas can thrive.

I've always believed the most successful brands are those that build meaningful, lasting relationships with their customers. As customer journeys become increasingly complex and AI transforms how brands engage with people, I'm excited to help clients unlock the full value of their customer data, turn insights into action, and create experiences that are personal, relevant, and deliver measurable business impact.

LEADERSHIP

Chryssa Lai

Business Director

Background: With over a decade of digital marketing expertise, Chryssa has built a reputation for driving measurable growth through data-driven campaigns, customer engagement, and digital transformation. Her strategic focus has evolved to encompass CRM, loyalty, customer strategy, and AI-enabled marketing—partnering with global brands to solve complex business challenges and deliver scalable outcomes. Having worked across consulting, agency, and client leadership, she brings a practical, integrated approach to connecting business strategy with technology, creativity, and customer experience. Known for building diverse teams, distilling complexity into actionable solutions, and turning ambitious ideas into measurable results, Chryssa believes the strongest outcomes emerge from balancing commercial rigor with deep human insight.

Why I'm At RAPP: I'm energized by clients who are curious enough to challenge convention and ambitious enough to pursue meaningful business outcomes. I enjoy uncovering the insights that reshape how businesses understand their customers and translating those insights into strategies that create real impact.

RAPP brings together the disciplines that make that possible—deep customer understanding, creativity, data, and technology—all with a focus on delivering measurable results. It's an environment where ideas are expected to drive action, not just presentations.

As AI continues to reshape customer relationships, I'm excited to help clients navigate what's next, turning emerging capabilities into practical solutions that create better experiences and stronger business outcomes.