Background Raj brings a blend of agency and clients-side experience in digital marketing, across multiple industries, and a passion for data-driven decision making. With a strategic mindset, focused on enhancing business performance, he has proven success in customer-lifetime-value based experience optimization and evangelizes customer journey mapping as its foundation.

Background Mark brings over 20 years client-side experience in digital marketing and marketing strategy. An innovative and strategic thinker with vast experience in leading digital technology and CRM teams. Mark joined RAPP after serving 37 years with the U.S. Army, where he managed the U.S. Army’s marketing web site, and pioneered the U.S. Army’s first online recruiting site, as well as the Army’s first social media marketing sites.

Why I'm At RAPP RAPP is a team of innovative thinkers who strive for data-driven solutions designed to improve the customer's journey while optimizing performance. Being a part of RAPP allows me to be surrounded by an amazing team that shares my passion for solving complex challenges with data and technology.

Why I'm At RAPP I’m here to develop meaningful partnerships which extend beyond typical business challenges and objectives to find insightful, data-driven tactics to interact with and engage customers. I want to get to the core of what a company’s values are and bring that to life in the experiences we create for users across every touchpoint, every engagement.